Swae Lee
YouTube Channel Proposal

SWAE LEE

Hey Jonathan, we have put together a focused overview of what we believe we can do for Swae Lee's YouTube channel.

This is a fair offer. We are not reaching for problems to find, these are simply the things we noticed that can be done better in order for the channel to grow. We will only cover the areas where we are genuinely confident we can help, no fluff.

Transparency matters to us, and so do relationships. So we prefer to keep it straight.

01 / 07
A channel we manage

What we have done for similar channels
in this space. Have a look.

UpTop Movement is a Toronto based independent hip-hop label. We run their YouTube channel. Everything below is from their first month working with us.
youtube.com/@uptopmovementinc_
UpTop Movement channel
Managed by Avança
Same playbook
Everything on the next pages is the exact work that produced these numbers. Different artist, same operating method.
Views · 28 days
620K
14K above their usual
Impressions
3.5M
+23% vs prev. 28 days
Watch time
26.9K hrs
+830 hrs above usual
Videos A/B tested
50
title & thumbnail
Avg view duration
2:38
retention holding
Shorts views
7.7K
from a standing start
Swae Lee × Avança02 / 07
The same month, in numbers

Better packaging, same catalogue.

No new uploads were involved in any of this. Every gain came from work done on videos that were already there.
The single biggest move of the month
One example of many.
Variant A · original
22.7%
watch-time share
VS
Winner
Variant B · ours
43.3%
watch-time share
+20.6points of watch-time share gained on a single video, without touching the video itself.
+296
Points of watch-time share gained in total
Before
28.8%
Now live
37.8%
+9.0 ptsaverage lift per video, across the whole tested catalogue
50 videos A/B tested  ·  38 kept a better title
7.7K
Shorts views from a standing start in the same month, plus 3,300 engaged views.
Why it matters here
This was month one. On a channel like Swae Lee's it would not look very different, because we know how to operate artist channels. The numbers do not lie.
Swae Lee × Avança03 / 07
Let's look at his channel

What we can realistically do for Swae Lee.

These are the points where we believe we will be most useful, nothing speculative, only what we already do every day.
237
Videos in the catalogue
Every video gets picked up again, re-optimised and put back to work. Then the pass starts over.
Unforgettable ft. French Montana
Falling offRe-optimisingOptimised ✓
Sunflower · live
Falling offRe-optimisingOptimised ✓
Guatemala
Falling offRe-optimisingOptimised ✓
Won’t Be Late
Falling offRe-optimisingOptimised ✓
Reality Check
Falling offRe-optimisingOptimised ✓
Falling off, optimised once Re-optimised, working again
Point 01
Bring the back catalogue back to life
Older videos naturally fall off. We re-optimise them so they get picked up again, which puts views back on titles that already exist.
Point 02
Optimised all year, not once
Search language and listener behaviour move constantly. Nobody has time to redo a full catalogue by hand, so most channels never do. That part is our job.
No new uploads
Every re-optimised video can start earning views again without a single new upload, and without asking anything extra from the artist.
Swae Lee × Avança04 / 07
Our core offer

Our plugin. Live trend intelligence, 24/7.

Built from scratch, to our own workflow. It reads every active source around the clock so we can act on a trend while it is still moving.
Built by us, for us
It tracks what is trending around the clock and lets us implement it on the channel while the trend is still moving, hours instead of weeks.
Highlight
Already proven
This is not a theory. It runs on the channels we manage today and we see the positive impact it has. Nobody else has a plugin like this.
The point
A catalogue that keeps working all year, plus the ability to move on a trend while it is live. That turns 237 uploads from an archive into an active library.
Signal feed
Live · scanning
An illustration of what the plugin surfaces on an artist catalogue, refreshed continuously.
Spotify"Unforgettable" re-entering viral charts+18%2m
TikTokSound spiking on a 2018 verse+340%4m
ReelsAudio trending under dance edits+96%7m
YouTubeSearch volume up on "Swae Lee live"+27%11m
ShazamRegional spike, Latin America+54%14m
TikTokSlowed edit gaining traction+212%19m
SpotifyPlaylist adds climbing on catalogue+31%24m
Spotify"Unforgettable" re-entering viral charts+18%2m
TikTokSound spiking on a 2018 verse+340%4m
ReelsAudio trending under dance edits+96%7m
YouTubeSearch volume up on "Swae Lee live"+27%11m
ShazamRegional spike, Latin America+54%14m
TikTokSlowed edit gaining traction+212%19m
SpotifyPlaylist adds climbing on catalogue+31%24m
Spotify charts TikTok trends Instagram Reels YouTube search
Swae Lee × Avança05 / 07
Additional offer

Short-form content.
Clipping is the new gold.

We produce the short-form ourselves, from footage that is already online. Nothing new has to be filmed.
Clip 01
0:34
We find it
Interviews, live footage, features. Anything about Swae Lee that already exists online becomes source material.
Clip 02
0:52
We cut it
Every moment worth watching becomes its own Short, packaged and posted on his channel, not somebody else's.
Clip 03
0:41
It compounds
Shorts reach viewers who would never find the long-form first. That is watch time the channel was not getting.
01Footage that
already exists
02Clipped into
short-form
03New viewers
on his channel
04Watch time
climbs
05The channel
grows
InterviewsLive performancesFeatures & guest versesStudio footagePodcasts & pressAward showsBehind the scenesArchive & fan-filmed momentsFreestylesPress runsInterviewsLive performancesFeatures & guest versesStudio footagePodcasts & pressAward showsBehind the scenesArchive & fan-filmed momentsFreestylesPress runs
Swae Lee × Avança06 / 07
To finish

We would be excited to work with your artist.

This is one offer, tailored to Swae Lee. For every artist we build a blueprint for that specific channel.
Second plugin · our secret weapon
180+
Videos re-optimised
in a single batch
A full back catalogue updated within days rather than months. It does not suit every artist channel, but when it does, we are more than happy to put it to use.
How we work
Straight, always
If we see nothing worth adding, we will honestly say so.
No pressure
A no is fine
If you see no value in this, we fully respect that answer.
Next step
One short call
We walk the channel together and you decide. No obligation.
Timing
We can start quickly
It runs on tooling we already own, so there is no long build-up.
Let's talk soon.
Happy to go over this together and get into the detail, or just talk through any ideas you have for the channel.
Swae Lee × Avança07 / 07